GAP-THEORY is a group of freelance graphic designers and website developers offering online marketing solutions to small to medium-sized business owners. Our aim is to enable businesses and entrepreneurs to effectively communicate their product to the public through the ever evolving social interface of tomorrow.
Gap-Theory: A Design Revolution
‘Marketing’ is no longer just about a handful of flyers and a person at an intersection with a gramophone. A business owner must consider the online aspect of todays integrated social landscape to reach customers. The most effective marketing medium is still ‘word of mouth’. We at GAP-THEORY seek to assist businesses to effectively use social media as an amplifier, replacing the gramophone, to reach their customers and spread their market appeal.
GAP-THEORY proposes a design revolution – adding an online corporate ID for your business. Creating a face or identity of your business for customers to interface with. In today;s social networking era comprised of the World Wide Web, the Twitter-verse, and the Facebook matrix; an attractive and navigable website is effectively a businesses corporate ID number. Today, customers simply google a service they want or have heard of via ‘word of mouth’ – including Facebook posts and tweets on Twitter. GAP-THEORY offers web development and graphic design solutions that syncs with your business’s marketing strategy and streamlines communication with your customers.