GAP-THEORY is a group of freelance graphic designers and website developers offering online marketing solutions to small to medium-sized business owners. Our aim is to enable businesses and entrepreneurs to effectively communicate their product to the public through the ever evolving social interface of tomorrow.
GAP-THEORY began as a response to website development needs within the marketing and graphics design sectors. Today, communication via social media has become a staple means of reaching people. With the Internet’s limitless capacity for adaption and reach, many companies have realised their need to utilise the Web to appeal to their clients. To meet that demand GAP-THEORY has stepped into the gap between businesses and their customers assisting in establishing effective lines of communication.
Gap-Theory’s Website Development Principles
To develop a website that effectively communicates to its intended audience, the key element to keep in mind is that the website must be user-able. Web users want to be instantly gratified, not having to sift through endless content to get what they want. Web users make decisions based what is the best action to reach their goal is – in other words, they satisfice. A website must be designed in such a way that the user can easily navigate and interact with the site. The three principles below sum up that just of effective website development:
- Form follows function: simplicity, readability, and visualy appeal must define users’ experience
- Speak the visual language: organise and economise websites in such a way that communicate is effectively translated
- Write effectively: keep business talk simple and design the website to facilitate user analysis by means of scanning (web users don’t read, they scan).
What Gap-Theory Offers
GAP-THEORY offers website development services in both HTML and WordPress. Ongoing website content management, SEO, and Google Analytics services are also available.
GAP-THEORY will make available graphic design services if any digital artwork is needed.
GAP-THEORY also offers slideshow development services with Keynote, PowerPoint, and Prezi to assist in presentations.